The Effect of Advertisements on Youth Essay - 2067 Words

During any given day, a person is exposed to a constant stream of advertising. It has become a part of life, quietly seeping into the subconscious while watching television programs, shopping for groceries, or even on the daily commutes. The main purpose of advertising is to illicit an emotion that drives us to purchase the end product. They influence attitudes, ideas and behaviors in those watching, and unfortunately those shifts aren’t always toward the positive. In the last ten years, there has been a large increase in the teenage population with anorexia and obesity disorders(Dens 368). According to another article, underage consumption of alcohol and tobacco has increased by 38% in 6 years (Jernigan 23). Lastly, more females are†¦show more content†¦The content or pitch of said propaganda is the the main problem at hand. Although the products being marketed vary, the techniques and images used to sell them are generally the same. The focus has changed from the pr oduct to the consumers sense of self worth and success. On the negative spectrum of the scale some of the visual imagery used to sell products is sexually driven and misleading as most are computer generated or associate a positive emotion with a product. In order to warn the public of such content, television programming is forced to adhere disclaimers at the beginning of shows where questionable matter is included. For advertising however, no such warning exists. Due to the lack of advisories, advertisements effect on the youth is a particularly hot button issue. One problem that many believe is directly influenced by advertising is that of childhood obesity. In an article published by the Coalition on Food Advertising to Children, television advertising was listed as the primary cause, among other issues such as lack of physical activity, for the rapid increase of obese children (Udell). The same article showed an estimated 30% of the children in nation as obese According to Tu esday Udell, the author of an article titled Two sides at War, there have been many studies that show there are â€Å"high levels of unhealthy food advertising during children’s viewing times† (537). This time frame is chosen by the product companies as a means toShow MoreRelatedEffects Of Advertisements On American Youth1458 Words   |  6 PagesThe Effects of Advertisements on American Youth Today, we live in a society that is ruled by multiple forms of media, and where there is media there are advertisements. According to the market research company Yankelovich, the average person is exposed to about 5,000 advertisements and brands per day (Walker-Smith, 2014). The exposure to such advertisements have caused a detrimental effect on young people, such as the influence of what the perfect body looks like. Today commercials showcase unrealisticRead MoreEssay on Effects of Alcohol Advertisements on Youth1149 Words   |  5 Pagesblame the alcohol advertisements for that,† answered Oskar. â€Å"Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of something better,† laughed Will. I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. However, I must admit, it made my brain do some serious thinking. Could alcohol advertisements have a negative effect on youth? Could alcoholRead MoreEffects Of Alcohol Advertising On Adolescents1494 Words   |  6 Pageseasy and voluminous. A large number of research have been performed regarding the effect of alcohol advertising and marketing on the drinking of adolescents is highly debated globally (Smith and Foxcroft, 2009). Regardless of most statistics indicating that alcohol advertising relates to the higher consumption of alcohol, early commencement of drinking and the positive eagerness among adolescents, advertisements with youth-friendly attributes as well as new alcohol products are remitting by alcohol companiesRead MoreTelevision Advertising Effects1153 Words   |  5 Pagesthough television has positive effects, the negative effects of television outweigh the positive effects. The majority of television watched is through advertisements. Television advertisements have a great impact on Americans, especially the youth. In fact, a young person views 40,000 television advertisements per year (Co mmittee on Communications). Concerning a child’s developing cognition and social pressures, television advertisements negatively impact American youth in the areas of behavior, healthRead MoreTelevision And The Internet Advertising1427 Words   |  6 Pagesabout the adverse effects of the use of marijuana. The office of the National Drug Control Policy is an American government action which depends on safeguards the health of the people of America. The above the influence initiative is a program of the not-for-profit Partnership at Drugfree.org. Their overall goal is to help teens reject negative influences of drug and alcohol. The initiative is a friendly site for the youths since it uses favorable language and identifies with the youth s lifestyleRead MoreAlcohol Advertising: the Cause of Underage Drinking? Essay1089 Words   |  5 Pagesthis point by giving the statistic that 4.1 million kids younger than 18 tried alcohol in the year 2000. Hacker also states his belief that when the youth drink, they drink heavily and excessively. Suriano and Hacker both agree that the cause of excessive underage drinking is advertisements. The subject of alcohol advertisements negative effects on the behaviors of young people is very diverse. Most liquor and beer companies agree with Berta that the purpose of alcohol advertisings is to encourageRead MoreBrainwashing Youth : How Advertising Influences Children On Gender Images1496 Words   |  6 Pages Brainwashing Youth: How Advertising Influences Children on Gender Images For advertising companies, the topic of advertising to children is one that is very controversial and could lead to a lot of debate on whether it is even ethical to do so. None the less advertisements continue to be aired and targeted towards a particularly vulnerable group: children. At a young age it is a critical time for children. They are not only developing their mental and physical capabilities, but they are also developingRead MoreMedia and Its Affects1514 Words   |  7 Pages Entertainment and Social Media and their effects A nation like America is an example, of a country that has developed in terms of entertainment (Pearson 2). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generationRead More Alcohol Advertising: The Cause of Underage Drinking? Essay example1079 Words   |  5 Pagesgiving the statistic that 4.1 million kids younger than 18 tried alcohol in the year 2000. Hacker also states his belief that when the youth drink, they drink heavily and excessively. Suriano and Hacker both agree that the cause of excessive underage drinking is advertisements. nbsp;nbsp;nbsp;nbsp;nbsp;The subject of alcohol advertisements negative effects on the behaviors of young people is very diverse. Most liquor and beer companies agree with Berta that the purpose of alcohol advertisingsRead More Tommy Hilfiger Fragrance Advertisement Essay1196 Words   |  5 Pages Tommy Hilfiger Fragrance Advertisement The two adverts for Tommy Hilfiger fragrances use the same ideas about the culture of American youth and portray a lifestyle that is intended to be desired by the audience. At a glance you notice the similarities between the adverts as the layouts are practically identical, despite being produced five years apart. The code of convention for this type of advertisement places the product in the bottom right hand corner, the name

Sample of Observation Essay 9 Years Child - 1593 Words

Your 9-year-old child will increasingly express an interest in and be able to take part in family decision-making, such as where to go on vacation or what foods to buy for meals. Nine-year-olds also love to plan their days, and may enjoy organizing her schedule on a planner. Nine-year-old children are also becoming much more independent, and becoming more interested in people and things outside of the immediate family. At the same time, 9-year-old children are more capable of handling Parents and caregivers should pay close attention to the examples they are setting for their child. Nine is a period of child development that’s full of changes and challenges for kids. They are on the brink of adolescence physically and emotionally, and will†¦show more content†¦But if you consistently reinforce the message that chores are something every member of your household does for the family and that it’s expected of her, your child will get used to the routine. And if you can make chores more fun by, say, cranking up some music while you clean and make sure to give your child lots of praise for a job well done, your child will be less likely to complain. There is no one like your child Every childs development is unique and complex. Although children develop through a generally predictable sequence of steps and milestones, they may not proceed through these steps in the same way or at the same time. A childs development is also greatly influenced by factors in his or her environment and the experiences he or she has. The information in this guide explains what child development experts consider to be widely-held expectations for what an average child might achieve within a given year. Please consider what you read in the context of your childs unique development. Below is a snapshot of this year. For more in-depth information click on the specific areas of development in the menu at the left. ------------------------------------------------- How your child may develop this year * Eight-year-olds enjoy having the opportunity to solve problems independently. They are able to concentrate on tasks for longer periods of time and begin to use their own resources prior to seeking adult help or they may seek out peers forShow MoreRelatedPiaget s Theory On Cognitive Development1449 Words   |  6 PagesThis essay seeks to investigate the strengths and weaknesses of Piaget’s theory on cognitive development. It will focus on Piaget’s work highlighting positive attributes and how they’re being applied in modern day and also delve on key limitations of the theory. Piaget was a Swiss psychologist who was interested on why children would give similar but wrong answers in an intelligence test (Vidal, 1994). Based on his observations, he concluded that children undergo sequential cognitive developmentRead MoreTheory of Cognitive Development and Jean Piaget2077 Words   |  9 PagesSwiss psychologist Jean Piaget was the first to study cognitive development systematically. One of his major contributions is his theory of cognitive development. However, his theory has numerous limitations and has come under frequent criticism. This essay will analyse four limitations of Piaget s theory and provide alternative accounts. The first three limitations will be presented through a cultural, social, neuroscientific point of view, and finally, end with the problems of research methods usedRead MoreA Comparison of Methods in Business Research3572 Words   |  15 PagesA Comparison of Methods in Business Research By Song Gao This essay compares the research method of case study with five other methods in business research. The five methods are focus group, in-depth interview, observation, questionnaires and field experiment. This essay provides the definition, advantages, disadvantages/limitations for each of the six methods. Moreover, five published articles related to case study method and two published articles related to each of the other five methods wereRead MorePTE Academic Test Taking Strategies3384 Words   |  14 PagesPTE Academic Test Taking Strategies Write essay This is a long-answer item type that assesses writing skills and requires you to write a persuasive or argumentative essay on a given topic. You will have 20 minutes to plan, write and revise an essay about the topic below. Your response will be judged on how well you develop a position, organize your ideas, present supporting details, and control the elements of standard written English. You should write 200-300 words. Some people think placingRead MoreObservation Essay3348 Words   |  14 Pagesone child’s development based on a series of observations you have made. In addition to informing your own understanding of development and learning, you can also consider how your findings can help you to identify ways of supporting the child’s development. Abstract This report will look at Observations within a Haringey Early Years setting and on one Child. I will make five various observations over a period of time. I will examine the observations through elements of her development and learning’sRead MoreThesis: formative Assessment7006 Words   |  29 Pagesthe Atlantic Canada English Language Arts Curriculum Although the terms assessment and evaluation are often used inter-changeably, in actuality they are two parts of the same process. Assessment is the process of gathering evidence of what the child can do. Evaluation is the process that follows this collection of data, including analysis and reflection, as well as decisions based on the data. The Foundation for the Atlantic Canada English Language Arts Curriculum provides a comprehensive overviewRead MoreMonitoring and Assessment in Early Years4531 Words   |  19 PagesChild Study and Classroom Based Observation Should We Make Time To Watch and Listen? Introduction The traditional place for assessment within teaching is at the end of a topic or significant time period when the teacher wishes to know how much information students have retained. This form of assessment often takes the form of a written test that is designed to give students a grade or level. Many researchers, however, believe that teaching and learning is a cyclical process that beginsRead MoreAction Research in English Subject5376 Words   |  22 PagesOGT scores of all students?† In our study, we found that providing a writing workshop at the beginning of the school year and using the interactive whiteboard and document camera to project rubrics and then having students grade writing samples of OGT answers provided numerous AH!HA! moments. From that point on, student writing samples showed a marked improvement from the previous year. Pre- and Post-Surveys, teacher journal entries, and critical colleague input showed that student interest and attitudeRead MoreScientific Method and Research5682 Words   |  23 Pagesexperimental drug is effective in alleviating depression in young adult but not older adults. a) mediating * b) moderating c) extraneous d) independent 9) According to your text there are three conditions for making justified claims of cause and effect. Which of the following is NOT one of these conditions: a) the independent and dependent variables must be related * b)Read MorePsy 244 Essay10464 Words   |  42 Pagestext. Under each heading will be a mix of true-false and multiple-choice questions, and possibly a few analogies, with all answers to be recorded on a scantron sheet. Along with the true-false and multiple-choice questions, there may be a few short essay questions to be answered directly on the test booklet. Because the test organization will follow the organization of the lectures, be thoroughly familiar with the material presented in lecture. For textbook readings, focus first on the material

Operating System Comparison - 1127 Words

James University of Phoenix POS/335 Monday April 9, 2012 Terance Carlson This paper will discuss three main operating systems, Windows, Linux, and OS X. All three of these operating systems have features which are unique unto themselves. Although there may be arguments as to which one of these three operating systems is better it really all comes down to what features are needed for each user. This paper will describe the features that each of these operating systems has to offer. First, Microsoft Windows. Microsoft began its dominance in the early 80s by developing DOS also known as disk operating system. This is the first operating system made for a PC. Then came Windows 9X which was later called Windows 95. Then it†¦show more content†¦Despite this Mac has continued to gain popularity in the market. It s programs have proved to be more stable than Windows, as a result of this hardware for the systems generally last longer as well. This is due to the fact that Mac systems have more features that monitor and regulate the activities, temperature s, and functions that can wear a system down faster. Mac computers also become known for their vivid aqua screen. Because of this many graphic designers, special effects editors, and even musicians have switched to using Mac computers. Even despite their price, which to this day remains higher than the competition, Mac still shares a steady part of the market and its popularity continues to grow. One of the biggest things that has kept Apple very competitive in the market is their version of the tablet. They have also developed the iPhone and the iPod. Apple was the first to not only create these devices but also they made these devices work with each other in a way that no other company has done with any of their devices before. Three operating systems discuss in this paper each have their advantages and disadvantages from one another. The biggest advantage for Microsoft is the widespread use and compatibility with most every type of program out there. If you re a Linux fan then yo u appreciate not only the price which is usually free but also that it isShow MoreRelatedOperating System Comparisons2681 Words   |  11 PagesOperating System Comparisons PRG/355 February 4, 2013 Operating System Comparisons Table of Contents Introduction 3 Memory Management 3 Process Management 6 File Management 7 Security 8 Conclusion 9 References 11 Introduction An operating system (OS) is software that manages the hardware and software resources of a computer system. Basically an OS is a set of libraries or functions which programs may use to perform specific tasks relating to interfacingRead MoreMobile Operating Systems-Feature Comparison2610 Words   |  11 Pages1. Introduction: Gone are the days when operating systems meant Windows or Linux or Mac. In the present days operating systems also mean Symbian, Android, Windows Phone, iOS or Blackberry OS.A mobile operating system is the operating system which controls the mobile device like how Windows or Linux controls a desktop or laptop. Smart phones, PDAs, tablets are few devices which run on Mobile operating system. People use smartphones for many purposes. The basic needs of mobile phones have changedRead MoreComparison Of Amoeba Vs Mach Operating Systems1528 Words   |  7 Pages Comparison of Amoeba Vs Mach Operating Systems Ahmed Mahfouz COMP 7212 - Fall 2015 Abstract: This paper discusses three distributed operating systems Amoeba, Mach, and Sprite. The future of super computing lies in massively parallel computers and will require the use of parallel computers containing thousands of powerful CPUs. To perform well, these parallel super computers will require operating systems radically different from current ones. Amoeba ,Mach, and Sprite areRead MoreComparison of the 4 Main Smartphone Operating Systems16546 Words   |  67 PagesFinal Project Report Student Name: Cy Gabriel Module Code: 6MM006 Module Name: Individual Project Project Title: Comparison of smartphones operating systems such as Apple s iOS, Google s Android OS, Microsoft s Windows Phone OS, and RIM s BlackBerry OS. Module Leader Name: D.I. Beardsmore Supervisor Name: Cheong Teck Kee Submission Date: 25TH May 2012 Award Title: Bsc Computing Department: School of Computing and Information Technology Declaration PresentedRead MoreWindows versus Linux1101 Words   |  5 PagesWindows, and Linux are very different operating systems that are also very similar in multiple ways. Windows was first sold on November 20, 1985 under the name Windows 1.0. It was revolutionary for its time. People had been used to using command line interface to type out there commands. Windows 1.0 allowed for them to just point and click on what they wanted. Then, along came Linux a few years later. Linux was revolutionary because it was Unix-like and it was open source. Open source meant thatRead MorePos/355 Team Assignment2415 Words   |  10 Pages7 is an operating system that is of the Microsoft Windows family. Windows 7 is part of one of the most used operating systems around the world. It is the successor to Windows XP and Windows Vista. Alongside Windows 7 are two other operating systems that are viewed as alternatives to the Windows OS. Those alternatives include Linux operating systems as well as Windows Ser ver 2008. Windows 7 Versions Windows 7 like all other versions before has with sub versions of its operating system. Theses subRead MoreWindows vs Linux2213 Words   |  9 PagesINTRODUCTION:- This report is a critical comparison of the computer operating systems (OS), Windows and Linux. It is written for an average audience that uses a computer almost every day and is now curious to know which operating system is better. The audience is assumed to have sufficient knowledge to understand the various aspects of an OS, but is not aware of the specific details of each OS. This report analyzes the different features of both operating systems in order to arrive at a conclusion onRead More Linux Operating Systems Essay2133 Words   |  9 PagesThe most popular UNIX-system design end of the XX century has become an inexpensive alternative to expensive (HP-UNIX, SUN Solaris, Digital UNIX) solutions - Operating System (OS etc.) Linux. Today the pace of market development of this system compared to other well-known operating systems is the most intense (Stutz 2004). The strength of the Linux operating system is its flexibility: The system covers the entire range of applications - from desktop PC to multiprocessor servers and super clustersRead MoreHistory and Comparison of Windows, Linux, and Apple Essay856 Words   |  4 PagesHistory and Comparison of Windows, Linux, and Apple Operating Systems By: Noelle An operating system is a set of programs containing instructions that work together to coordinate all the activities among computer hardware resources. Most operating systems perform similar functions that include starting and shutting down a computer, providing a user interface, managing programs, managing memory, coordinating tasks, configuring devices, establishing an Internet connection, monitoring performanceRead MoreDifferences Between Operating Systems And Software And Embedded Systems Markets1252 Words   |  6 Pages â€Æ' CONTENTS Abstract 1 Discussion: 1 Comparison: 2 Modularity and user privileges: 2 Automated Functions and interoperability: 2 Open-Source and Transparency: 3 Security through variety: 3 Conclusion: 4 References 4 ABSTRACT The comparison between operating systems is a very broad topic and this has been a long running debate within the computer industry. Microsoft has been a runaway success in the retail realm with large sales throughout the different iterations of Windows. Similarly Linux has

Healthy Childbearing Reproductive Phase

Question: Discuss about the Healthy Childbearingfor Reproductive Phase. Answer: Introduction Pregnancy is the reproductive phase, when a woman nourishes a fetus in her womb. A healthy pregnancy is crucial for having a healthy baby, as pregnancy can affect a childs health after birth and even during the adulthood. There are several risk factors, which may hamper a healthy pregnancy. Therefore, the midwifery care needs to ensure that all the risk factors are properly monitored and eliminated. There are several risk facts that has been seen to develop during the period of pregnancy. These include diabetes, liver function problems and anemia. These issues need to monitor properly along with appropriate care practices, to reduce complications during pregnancies and reduce health issues in the newborn (Goddard et al., 2011). These health issues may also raise complications during labor, thus, needed to be monitored and cared properly. Here, in this essay, the key focus is Jenny, who is having her first pregnancy and she is 28 weeks pregnant. She is representing the symptoms of ane mia with low blood hemoglobin level. Now, the essay will focus upon the midwifery care of Jenny to ensure a healthy child bearing and intrapartum management, along with the initial care of the new born. Description of the Condition In the case scenario, the key concentration is upon the pregnant woman Jenny, who has arrived for her antenatal clinic visit. Currently Jenny is 28 weeks pregnant. It is her first pregnancy. Thus, Jenny is quite nervous about her condition. However, on recent check up, Jenny reported something unhealthy, that is, she is feeling tired and it is becoming hard for her to go to work every day. On her visit, she looked pale and tired. Although these symptoms are common in pregnancy, however, her health issue became more significant, when her last blood tests showed a significant low level of hemoglobin, i.e. 90 g/L. In this context, she seeks assistance to deal with her condition from the Community Midwifery Team. Based on her condition, it is understood that she is experiencing with significant episode of anemia, which needs immediate care. Risk for healthy Child Bearing It has been revealed from Jennys current symptoms, that Jenny is experiencing with pregnancy related anemia. During pregnancy, body produces more blood for supporting the growth of the fetus. When body does not get enough iron or other nutrients, like vitamin D or folate, body might not be able to produce enough amounts of red blood cells needed for making the additional blood required for the fetal growth and development. Thus, it is common to have mild anemia during pregnancy. All the pregnant women are at the risk of developing anemia. However, Jennys blood report is showing significant concern regarding her low level of hemoglobin. For instance, the normal blood hemoglobin level is 120 g/L to 160 g/L, whereas, Jenny is having 90 g/L. In case of Jenny the reason may be iron deficiency in her diet. It has been argued by Pavord et al., (2012) that severe or untreated iron deficiency anemia can enhance the risk of having a preterm or low birth weight baby. Untreated folate deficiency increases the risk of low birth weight of baby and serious birth defect of brain or spine, whereas untreated vitamin B12 deficiency rises the risk of delivering a baby with neural tube defects. In addition to these conditions, a severe anemia during pregnancy also enhances the risk of postpartum depression, newborn with developmental issues or need for a blood transfusion, while losing a significant amount of blood during delivery. Care Options Initially, a thorough diagnosis is required for identifying the cause of anemia and the severity of anemia. Jenny is 28 weeks pregnant and it is common to experience mild anemia during this period. However, significant care and treatment is needed to mitigate the issues. Within the initial diagnosis, the hemoglobin test and hematocrit test needed to be done (Yakoob Bhutta, (2011). After the initial diagnosis, Jennys key cause of anemia or hemoglobin deficiency would be identified. There are three key causes of anemia, i.e. iron deficiency, folate deficiency or vitamin B12 deficiency. In case of iron deficiency, the midwifery care would encourage Jenny to take iron supplements, which is replaced by folic acid supplement, if the cause of the anemia is folate deficiency (Milman, 2012). On the other hand, in case of vitamin B12 deficiency, vit B12 supplements would be administered to Jenny. In addition, doctor would suggest her to take an appointment with the dietician, who would recommend her to include high iron or folic acid in diet. In addition, Jenny would be advised to include more animal food in diet including meat, eggs and dairy products. Additionally, Jennys midwifery care team would encourage her to consume more beans, nuts and seeds, dark leafy greens, fortified cereals, eggs along with lots of fruits like melons or bananas. In addition, according to t he doctors instruction, prenatal vitamins containing iron and folic acid would be administered, for improving Jennys red blood cell production. In case of iron deficiency, Jenny would require more than 6mg iron per day, to combat with anemia and proper growth of her baby (Milman, 2011). In addition, another option for restoring her iron or folate deficiency is by injecting the iron supplement or folic acid supplement solution through intravenous route. However, it is important to investigate, which option is the most appropriate one based n Jennys and her babys health status. Although there is less evidence regarding any significant difference between the oral and intravenous iron supplement administration, it has been revealed from recent reports that intravenous supplements are better for mitigating gastrointestinal harms, whereas blood transfusion is better in dealing with fatigue (Jackson et al., 2012). According to evidence based care, Jenny would be advised for routine checkups, where the midwife would regularly attempt to measure her blood hemoglobin and hematocrit level. Jenny would be advised to take sufficient amount of rest to combat with her tiredness. After establishing a significant positive relationship with Jenny, the midwife would attempt to encoura ge Jenny to be more socialize, which would help to burst her stress out, thereby helping her to reduce her tiredness or nervousness regarding her first pregnancy. All of these midwifery interventions would lead to Jennys healthy child bearing. Intrapartum management The key concern of Intrapartum management of Jenny is managing the risk of blood loss during delivery. In case of Jenny, as her blood hemoglobin concentration is significantly low, if significant amount of blood is lost during delivery, blood transfusion may be required. Thus, the midwifery care team needs to ensure minimum amount of blood loss during her delivery. Evidences suggest that higher blood loss attributed to impaired uterine muscle strength for labor, if prolonged (Alden et al., 2012). Moreover, it has also been suggested that reduced uterine blood flow or low uterine muscle strength could influence the uterine contractions, which is mediated by iron stores and iron deficiency anemia. A health promotion plan would be developed for improving jennys awareness regarding her condition, the risk factors associated to these and the severity prevention strategies for having healthy child. In these sessions, she would be informed that a C-section would include greater risk of blood loss, compared to a vaginal birth. Thus, jenny would be provided awareness and guidelines for preparing herself for a vaginal birth (Goonewardene, Shehata Hamad, 2012). Mental and physical preparation is needed for a vaginal birth, as it is a lengthy and more painful process compared to C-section. Pain management needed to be done by both the OB physician and midwifery team with the administration of pain relief medication, which is not harmful to the fetus. In addition, the midwife needs to motivate Jenny continuously to eliminate her stress and anxiety related to risks of her first pregnancy due to health condition. As a part of the planning for Jennys care, the midwife would assist Jenny to make a birth plan with her. This plan would describe the place of birth, the suitable way of birth, people Jenny would like to be in the labor room or Operation Theater, suitable pain relief Jenny would require to deal with her pain and Jennys wish regarding the whenua. In addition, to combat with a significant amount of blood loss during delivery, the OB and midwifery team need to arrange for additional blood of her blood group, from the blood bank or donor. It would help to mitigate her immediate blood loss and the risk of hemorrhagic shock due to blood loss. Her BP, oxygen saturation, RR, HR and hemoglobin level needs to be monitored continuously by the midwife to check any signs of emergency care (Khalafallah Dennis, 2012). Initial Care of the newborn From the article provided by Koura et al., (2012) it has been revealed that the midwifery team needs to guide the mother regarding the initial care of the newborn, as the mother is experiencing the newborn care for the first time. In the operation theater or labor room, the midwives have the responsibility to take care of the baby. In this context, initially, the baby should be checked and after approximately 1 hour or so, the baby would be put on Jennys chest straight away for helping her to breast feed her baby for the first time. Some babies need specialized care in a newborn baby unit, which is possible in case of Jenny, as she is experiencing anemia. Therefore, midwives are responsible for assisting neonatal team to deal with the newborns case by providing all the details of the infant, the mother and her complications during or prior delivery. After birth, the newborn baby would be screened for any kinds of birth defects, rare medical disorder or infection, which would be assis ted by the midwifery team. The midwife would assist Jenny for making decision regarding what she wants to do with the placenta, as per the birth plan made for her. Follow up Care and Considerations for Future Pregnancies A high risk of iron deficiency and bleeding is present postpartum, which is applied in jennys case also. In a Danish study showed that 26 % woman not taking iron supplements, which had undergone a normal delivery, became iron deficient one week after delivery, which may lead to serious consequences to both mother and child (Jackson et al., 2012). Once home, the midwife or a midwife working on behalf of Jennys specialist doctor would visit her regularly, i.e. at least five visit at home. These health visits ware for supporting Jennys health as well as her babys condition. As Jenny is anemic, if intranpartum management significantly managed or eliminated the chance of excessive blood loss and blood transfusion during delivery, there is a chance of postpartum bleeding, which may significantly affect Jennys health and may be fatal, if not taken care properly. The Midwife would visit Jenny regularly until the baby is 6 weeks old, while supporting Jenny regarding care for her baby. Moreover, the midwife would check Jennys surgical site for any kinds of infection, ooze, swelling, pain or discomfort (Ramakrishnan et al., 2012). At 6th week visit, the midwife would check both Jenny and her childs health, ensuring that both mother and baby is healthy and well and there is limited or no risk for postpartum bleeding for Jenny. The Midwif e would also assist Jenny to reduce her postpartum stress, onset of fatigue or exhaustion and would encourage her to continue with her iron tablets, until her specialist doctor prescribe to stop them. Midwife would also assist her by advising some exercise. In the mean time, Jenny would be regularly monitored for her blood hemoglobin and hematocrit level (Litton, Xiao Ho, 2013). Delivery of the baby is related to increased oxidative stress and inflammatory response, in addition, Jenny needs to breast feed her baby, for which she needs iron supplements to be continued. For her future pregnancies, Jenny would be advised to undergo regular checkups, for managing her iron deficiency and anemic symptoms, as it can affect her pregnancy and the new born. Conclusion A healthy pregnancy is wanted by every woman for having a healthy baby without any birth defect. For ensuring a healthy child bearing, the midwifery care has a significant contribution. There are several risk factors arising during pregnancy and the midwifery care has the responsibility to provide proper care and mitigate the issues. In this essay, a significant pregnancy issue has been demonstrated through the analysis of a case study. In the case study a 28 weeks pregnant womens case has been focused, who has been diagnosed with pregnancy related anemia. The essay presented the appropriate midwifery care, which has been planned on the basis of evidences revealed from the previous literatures. The plan included defining the care options, intrapartum management of Jennys condition, initial care of the newborn, follow up care guidelines and the considerations for the future pregnancies. Therefore, it can be interpreted that this essay provided a significant knowledge regarding the ant enatal care of anemic woman. Reference List Alden, K. R., Lowdermilk, D. L., Cashion, M. C., Perry, S. E. (2013).Maternity and women's health care. Elsevier Health Sciences. Goddard, A. F., James, M. W., McIntyre, A. S., Scott, B. B. (2011). Guidelines for the management of iron deficiency anaemia.Gut, gut-2010. Goonewardene, M., Shehata, M., Hamad, A. (2012). Anaemia in pregnancy.Best practice research Clinical obstetrics gynaecology,26(1), 3-24. Jackson, S., Fleege, L., Fridman, M., Gregory, K., Zelop, C., Olsen, J. (2012). Morbidity following primary cesarean delivery in the Danish National Birth Cohort.American journal of obstetrics and gynecology,206(2), 139-e1. Khalafallah, A. A., Dennis, A. E. (2012). Iron deficiency anaemia in pregnancy and postpartum: pathophysiology and effect of oral versus intravenous iron therapy.Journal of pregnancy,2012. Koura, G. K., Ouedraogo, S., Le Port, A., Watier, L., Cottrell, G., Guerra, J., ... Garcia, A. (2012). Anaemia during pregnancy: impact on birth outcome and infant haemoglobin level during the first 18 months of life.Tropical Medicine International Health,17(3), 283-291. Litton, E., Xiao, J., Ho, K. M. (2013). Safety and efficacy of intravenous iron therapy in reducing requirement for allogeneic blood transfusion: systematic review and meta-analysis of randomised clinical trials.Bmj,347, f4822. Milman, N. (2011). Iron in pregnancyhow do we secure an appropriate iron status in the mother and child?.Annals of Nutrition and Metabolism,59(1), 50-54. Milman, N. (2012). Oral iron prophylaxis in pregnancy: not too little and not too much!.Journal of pregnancy,2012. Pavord, S., Myers, B., Robinson, S., Allard, S., Strong, J., Oppenheimer, C. (2012). UK guidelines on the management of iron deficiency in pregnancy.British journal of haematology,156(5), 588-600. Ramakrishnan, U., Grant, F., Goldenberg, T., Zongrone, A., Martorell, R. (2012). Effect of women's nutrition before and during early pregnancy on maternal and infant outcomes: a systematic review.Paediatric and perinatal epidemiology,26(s1), 285-301. Yakoob, M. Y., Bhutta, Z. A. (2011). Effect of routine iron supplementation with or without folic acid on anemia during pregnancy.BMC public health,11(3), S21.