SWOT Analysis on Electronic Arts Sports Essay

Background of the CompanyElectronic liberal arts (EA) are an international organization that deals with the development, food marketing, issue and distribution of television set recording games all over the world. US census bureau place electronic arts as computer software publishers application. EA is well-established and independent producers of video games and according to the landing field by Thompson (2007), EA made international market up to $35 billion. In 2005, it was ascertained that the US made sales up to $7 billion along with the video games made by EA, and this amount was predicted to beat more in order, to set a record. The prediction was made on the abbreviation that retailers would be purchasing an Xbox 360, Sonys sore play station and Nintendo Wii in bulk. But, unfortunately, the originality of modernistic consoles tapered off and a ebb in sale was observed by 2010. There are various factors that dedicate to progress the popularity and demands of vide o games among masses.Likewise, these video games were made, themed and styled to sate inevitably of all age groups specifically youth. Secondly, graphics play an important distinguish in expanding the fame and demand of video games. EA showed a tremendous growth in the global market by meeting the needs of customers and by marketed the items properly, exactly according to the increase budgets, sale promotions and advertisement levels.The growth of the companion is evidenced that from the increased employee requirement and industry size. No matter, up to what extend the confederacy has grown, in the competitive market thither are always some opportunities, and threats that base on the companys strengths and weaknesses (Allen, Blakeman, & DeMaiolo, 2011). This story serves to provide the SWOT analysis of EA sports video games in order to evaluate that where EA sports stands in the globalManfred, T. (2013, September 26). EA Sports Cancels Its College Football motion picture Gam e Amid A Wave Of Lawsuits. Retrieved November 17, 2013, from businessinsider.com http//www.businessinsider.com/ea-sports-cancels-ncaa-football-videogame-2013